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Client: Loblaws

Deliverables: Bring Wine fixtures to the largest Super Market Chain in Canada

Wine to Grocery

For most of Canada Wine and Beer was mainly sold in specialty stores with specific licenses.  When this was opened up to Grocery Loblaws engaged Somerville to develop fixtures that would create branded, premium environments for them to merchandise Wine.  Included in this program are mixed material tasting bars, inline gondola structures and end caps.  All of which created with modularity in mind to adapt to the varieties of store layouts and available footprints.  Stainless steel bumpers and counter tops provide a high end look and feel and ensure the area will remain in pristine condition for years to come.

This is another example of Somerville leveraging the horsepower of its amazing design/manufacturing staff along with our complimentary inhouse manufacturing to bring a large rollout to life.

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