The Brick location at the West Edmonton Mall is the home of the newly branded Samsung Shop in Shop. As brand guidelines change often we developed a system where the walls can be easily updated to accommodate new materials, finishes and most importantly planograms. The main structure is fabricated metal uprights for both the walls and gondola. Universal parts drive the efficiency of this solution. The POP stands out allowing the consumer to self educate and compare features. This system allows for common components that can be configured to any size space.